So there are high chances the query was classified as YMYL. So, the outlinks might have well been treated as an E-A-T signal, proving the pages have factually accurate content. Besides, outgoing links may be beneficial for SEO, too, as they may be taken into account by Google AI when filtering the web from spam.
Because spammy pages tend to have few outgoing links if any at all. They either link to the pages under the same domain if they ever think about SEO or contain paid links only. So, if you link to some credible resources, you kind of show Google that your page is not a spammy one. There was once an opinion that Google could give you a manual penalty for having too many outgoing links, but John Mueller said that this is only possible when the outgoing links are obviously a part of some link exchange scheme, plus the website is in general of poor quality.
What Google means under obvious is actually a mystery, so keep in mind common sense, high-quality content, and basic SEO. Back in , Google was more likely to release manual actions for link manipulation and spam.
But now, with its well-trained anti-spam algorithms, Google is able to just ignore certain spammy links when calculating PageRank rather than downranking the whole website in general. As John Mueller said,. This is also true about negative SEO when your backlink profile is compromised by your competitors:. In general, we do automatically take these into account and we try to… ignore them automatically when we see them happening.
For the most part, I suspect that works fairly well. I see very few people with actual issues around that. Probably we figured that out on our own. However, it doesn't mean you have nothing to worry about. As Marie Haynes says in her advice on link management in To try to figure out what links are triggering the problem, you can use a backlink checker like SEO SpyGlass.
Pay attention to high- and medium-risk backlinks. To further investigate why this or that link is reported as harmful, click the i sign in the Penalty Risk column. If you decide to disavow a link of a group of links, right-click them and choose Disavow backlink s option:. Speaking about PageRank, we cannot but mention internal linking. Google has stated the importance of internal linking many times, too. John Mueller underlined this once again in one of the latest Search Console Central hangouts.
A user asked how to make some web pages more powerful. And John Mueller said the following:. You can help with internal linking. So, within your website, you can really highlight the pages that you want to have highlighted more and make sure that they are really well-linked internally.
Internal linking does mean a lot. It helps you share incoming PageRank between different pages on your website, thus strengthening your underperforming pages and making your website stronger overall.
As for the approaches to internal linking, SEOs have many different theories. One popular approach is related to website click depth. This idea says that all the pages on your website have to be at a maximum 3-click distance from the homepage.
Although Google has underlined the importance of shallow website structure many times, too, in reality this appears unreachable for all the bigger-than-small websites. One more approach is based on the concept of centralized and decentralized internal linking. As Kevin Indig describes it :.
Centralized sites have a single user flow and funnel which points to one key page. Sites with decentralized internal linking have multiple conversion touchpoints or different formats for signing up. In the case of centralized internal linking, we have a small group of conversion pages or one page, which we want to be powerful. If we apply decentralized internal linking, we want all of the website pages to be equally powerful and have equal PageRank to make all of them rank for your queries.
Which option is better? For example, centralized internal linking better suits keywords with high and medium search volumes, as it results in a narrow set of super-powerful pages.
Long-tail keywords with low search volume, on the contrary, are better for decentralized internal linking, as it spreads PR equally among numerous website pages. One more aspect of successful internal linking is the balance of incoming and outgoing links on the page.
But while PageRank is the power received, CheiRank is the link power given away. Once you calculate PR and CR for your pages, you can see what pages have link anomalies, i. Simply making sure the incoming and outgoing PageRank is balanced on every page of the website brought very impressive results.
The red arrow here points to the time when the anomalies got fixed:. Link anomalies are not the only thing that can harm PageRank flow. Orphan pages. Redirect chains. First, they eat up your crawl budget anyway. Second, we know that we cannot blindly believe everything that Google says.
Links in unparseable JavaScript. As Google cannot read them, they will not pass PageRank. Links to unimportant pages. Of course, you cannot leave any of your pages with no links at all, but pages are not created equal. Too distant pages. If a page is located too deep on your website, it is likely to receive little PR or no PR at all.
As Google may not manage to find and index it. To make sure your website is free from these PageRank hazards, you can audit it with WebSite Auditor.
In fact, they make s of changes to the search engine algorithm every year. Google then downloads all of this information to their massive server farms, processes the information in their computers, and then uses search engine algorithms to rank webpages in their search engine index.
Rather then just counting the number of backlinks directly to each webpage, Page Rank also uses a link equity formula of how links pass value. For example, if a webpage has X amount of backlinks but then links out on the page itself then the link equity of that page will be diluted through the external links. This is because Page Rank or link flow is passed through each link. Multiple links from different domains are also worth more than the same number of links from a single domain.
This is because Google uses a dampening factor for links from the same domain. A good internal linking architecture on a website ensures that the Page Rank flow is distributed even across your site to help rank individual pages. A highly rated page can pass its high PageRank to pages to which it refers via a backlink. However, the value of this link is reduced the more other links are on the page.
For example, the PageRank Sculpting technique tries to transfer the PageRank of a website to its sub-pages. Google first published PageRank values in using a toolbar for Internet Explorer. There, this quality rating of the website was not only displayed on a scale from 1 to 10 but also graphically with a color-varying bar, green for a high, red for a low PageRank.
However, since April , the PageRank toolbar no longer exists. There is no longer any way to have the PageRank displayed publicly. According to Google, PageRank is still used internally for the evaluation of search results. The last Toolbar PageRank update was made in December About a year later, John Mueller said that no further updates were made after this update and that the Toolbar will probably not be updated in the future.
Google itself emphasizes that the PageRank now only plays a very small role in the ranking. While this algorithm initially formed the basis for the search results, today there are many other factors that influence the ranking of a website and are much more relevant with regard to the user experience.
Today, according to Google, PageRank itself only plays a subordinate role in the ranking of websites. Since it can no longer be displayed in toolbars or other programs, the key figure is no longer usable and irrelevant for webmasters. For a very long time, the publication of PageRank data meant that webmasters and SEOs only focused on these key figures and overlooked the core of search engine optimization. This was probably also a reason for Google to end public access to the PR.
Different providers of SEO tools and web analysis tools today use their own metrics to determine the value of a page. Visibility or link metrics can help determine the domain authority. For SEOs and webmasters, however, it is still more important to focus on high-quality content and a technically flawless website, rather than putting metrics in the foreground. The fact that the PageRank has lost a lot of its importance is certainly due to the numerous manipulative methods to influence it.
With the introduction, a lively link purchase and exchange business developed, in which the PageRank acted as a kind of currency. However, it cannot be said that the PageRank was abolished. Since the algorithm is based on links, the content, which is a more important criterion for the user, is neglected.
Further developed search engine algorithms take this shortcoming into account by adding further ranking criteria. In addition, it was possible for a long time to buy links so that your site achieved better rankings. So there was great interest within the SEO scene to get backlinks from websites with a high PageRank.
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