That consistency helps the report design feel cohesive while making it easier for readers to quickly skim for key pieces of information. The challenge with a competitive analysis report is that you collect heaps of background research, and you have to condense it into a brief report that your client will actually read.
Visuals like charts and tables are a much better way to communicate a lot of research quickly and concisely, as seen in the market research summary below. Even lists can be made more engaging and informative by spacing out list items and giving more emphasis to headers:. The more you can replace descriptive paragraphs and long lists with thoughtful visuals, the more your readers will thank you.
A competitive analysis will allow you to think up effective strategies to battle your competition and establish yourself in your target market. And a report that communicates the findings of your competitive analysis will ensure stakeholders are on board and in the know. Product Solutions Templates Learn Pricing. Features Explore our product features. For teams. Executive Leadership Lead with style.
Marketing Create better materials. Human Resources Communicate more efficiently. Operations Manage systems better. Product Development Go to market with visuals. Project Management Keep projects aligned. Sales Convert more customers. Healthcare Share vital information. Finance Simplify complicated info. Real Estate Communicate better. Popular Templates. Data Visualization Templates. Educational Resources.
Blog Read our articles and guides. Webinars Learn from the experts. Ebooks Master the art of the infographic. Courses Develop your design knowledge. Infographics for beginners Become an Infographic Pro. Help Center Get help and support. Set up alerts to receive mentions of your brand and those of your competitors - from websites, blogs, forums, and Twitter. Yep, I said Twitter. For the best results, choose specific keywords for you, your competitors, and your industry SEMrush provides a competitive research solution for your entire company.
Available data will create a foundation for tactical decisions in SEO, advertising, content and social media marketing, affiliate and partnership management, PR, and media buying. At a strategic level, SEMrush can help business development teams and business owners to research new market opportunities and prepare for business expansion.
Competitive research solution for the entire company. Analyze backlinks and domain link counts so you can understand what your competitors are doing to track performance. Detailed analysis of your competitors' external links and anchor text.
Click below and fill it with the results of your competitor audit. Download my competitor analysis template. Performing regular competitor analysis will give your company the advantage it needs to outsmart the competition. Watch and learn. Watch your competitors and industry with Quick Search and Talkwalker Alerts. Meg is a member of the Talkwalker content team. We use cookies to enhance your experience when visiting our website. Our cookies policy describes how we use cookies and how to disable them.
OK Learn more. Contact us. Free tools. Choose your language. Do you know that we are indexing all major social networks in languages. Free Demo. Platform Consumer Intelligence Acceleration Platform. Services Talkwalker Activate. Brand management Campaign strategy Competitive intelligence Content marketing Customer experience Market research Trend analysis.
Customer Case Studies Customer stories. Blog How to conduct a competitor analysis. How to conduct a competitor analysis. By Meg - July 01, Highlight competitors that will pose the biggest challenge Some might say I'm biased.
Some might say I recognize a good tool when I see one. Table of contents What is competitor analysis? Why do competitor analysis? Different types of competitor analysis How to conduct social media competitor analysis Perception of your brand compared to competitors Best competitor analysis tools Competitor analysis template Free social media report template What is competitor analysis?
Your competitive analysis should include A competitor analysis will Help your team build better marketing campaigns Identify opportunities in the market that are currently under-served Help you take advantage of your competitors weaknesses to grow market share Allow you to make informed decisions about your strategy and ensure you can create sustainable competitive advantages Help you plan for future investments Different types of competitor analysis Competitor analysis is market research.
Videos, podcasts, webinars Paid ads Images Press releases Once identified, look at the quality and how it compares to yours. Fill in the gaps Are they publishing more posts per week than you?
Are they targeting audiences that you're missed Are they copying you or inspiring you? Analyze competitors' SEO structure Competitor analysis is essential if Your goal? To outrank them in SERPs. Where are your competitors using keywords? Are their sites responsive, optimized for mobile devices? Is yours? Analyze their backlink strategies - which websites are linking to their sites? Are they linking to yours too?
Features include: Backlink data Competitors' links Keyword research Keyword validation Individual keyword tracking Organic visibility tracking Keyword alerts Ahrefs helps you research organic traffic, keywords, so you can out rank your competitors. Long-tail keywords A keyword like books , although a popular search term with consumers, has high competition and is difficult to rank for.
It has to be one of your long-tail keywords. Also, use keyword variations to increase the number of searches - e. Think like a human, not a search bot! Trending keywords Are your competitors using trending topics in their marketing strategies? Jumping on a trending topic helps your content get found.
The content is more likely to show up in the Google News section above the organic rankings. Jump on a topic and be original! Yep, it's a battle of the keywords! Social media presence The next step of your competitor analysis should be to determine how the competition are using social media. What social networks are they using and which are working best for them?
Are you using the same? What are their engagement metrics? Retweets, shares, comments. This will determine how successful they are on each channel and whether their strategies are worth copying. How often do they post? If their engagement is high, are you posting at the same frequency? How many followers do they have and how fast are they getting more? How does this compare with your follower growth? Who are they following?
Should you be following them too? Do they have a separate account dedicated to customer service? Are they helpful or aggressive? Do they personalize responses? Do you want to create your own online store? Yes No. Start Your Business with Shopify.
Why competitive analysis matters for ecommerc How to do a competitive analysis Collect data with these competitive analysis tools A competitive analysis template Pitfalls of competitive analysis in marketing Competitive analysis: your business edge Competitive analysis FAQ.
Free: Competitive Analysis Template By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Get the template now. Get the competitive analysis template delivered right to your inbox. Almost there: please enter your email below to gain instant access. Email address Get updates.
Thanks for subscribing. Read more: What Is Product Development? Free: Business Plan Template Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor.
Get the business plan template delivered right to your inbox. Get the SWOT analysis template delivered right to your inbox. Email address Start free trial. A competitive analysis is the analysis of your competitors and how your business compares. What is in a competitive analysis? How do you write a competitive analysis? Choose seven to 10 competitors. Create a spreadsheet to track your data. Determine competitor types. Identifying positioning. Determine competitive advantage and offering.
Understand how your competition markets themselves. If your competitors are consistently publishing case studies, this could be a part of the reason why your quality leads are going to your competitors.
A prospective client wants to know what it's like to work with your company. If your competitors tend to publish three times a week compared to your one article every two weeks, it will be beneficial for your company to start generating more traffic to your site by publishing more frequently about relevant topics.
However, don't just blog because you want to add more content; it won't generate more traffic if the content you're adding isn't remarkable. Say your competitors have the same type of content, update it just as frequently, and produce high-quality work.
You might have to look more closely to find what they are doing differently. If your company has a blog, you know how important your SEO is.
While conducting a competitive analysis on the type of content your competitors are generating, it is also beneficial to consider that content's SEO. If a competitor has an article that outranks you that shares six tips or tricks to produce better video content, maybe you write something that shares eight or nine. Does their list of top insurance providers leave out a big one? Does it fail to include a featured snippet? Are any links broken? When you look closely at the work of your competitors, you should be able to identify gaps and shortcomings.
Use the creativity and expertise of your team to fill in those gaps. A company's presence on social media is becoming increasingly important, and each company is utilizing each platform differently. Social media networks are a great way for companies to interact with users and fans. The next step of your competitive analysis should be to determine how your competitors are using social media and integrating it into their marketing.
Not only is it important to see if your competitors can be found on social media platforms, but you also want to see how effectively they're using their profiles. What type of information are they posting? What is their frequency? Do they have cover photos and profile photos?
How about oft-overlooked platforms like Google My Business or Pinterest? Next, check out engagement. Do their posts garner clicks? Do they have followers? Are they often liked or retweeted?
0コメント